The hystory
1871
THE BEGINNING
Over a century ago, in 1871, Antonio Garofoli, starts to produce and sell wines from a small tavern located along the pilgrimage route to Loreto.
1901
THE ESTABLISHMENT
Gioacchino, enterprising son of Antonio, in 1901 gives a legal status to his business by establishing the company “Gioacchino Garofoli” with registered office in Loreto. During these years Gioacchino creates the first underground cellar for the production and preservation of wines.
BETWEEN THE 20s AND 45s
THE GROWTH
Gioacchino’s skills along with the help of his wife Ida and his nine children, lead the company to a continuous growth in terms of production and distribution. Garofoli wines are not only sold in the cellar, but also in taverns and restaurants in the surrounding area.
THE 50s.
THE CHANGE
Franco and Dante, two of Gioacchino’s nine children, continue their father’s activity. In the 50s, Franco and Dante’s intuition is to offer their customers a good table wine no longer sold in bulk and only in taverns but bottled by the producer and also sold by the bottle in grocery stores. No longer an anonymous wine, but a product clearly identified by the producer’s branding. The company achieves remarkable success and grows in size and market penetration. Castelfidardo’s cellars start expanding and the facilities are upgraded, introducing one of the first automatic bottling lines in Italy.
THE 60s.
THE ECONOMIC BOOM
The economic boom brought along widespread prosperity. During these years people started to desire to experience wine in a different way, and Garofoli, always a step ahead, launches wines appropriate for these times, new and cheeky wines such as the Rosé and the Charmat Method Sparkling Wine.
1970
NEW VISIONS
Carlo and Gianfranco, Franco’s sons, join their father and uncle’s company in 1973, in a historical period that brought important cultural changes in the world of wine. In fact, the first DOC wines were established in Italy just few years before. This aspect favours the development of quality wine and the desire to experiment all the oenological techniques with the local grape varieties. It is precisely during these years that the Company proposes a new Metodo Classico sparkling wine, the first in the Marche region. From a commercial point of view, the sales network reaches its maximum expansion in Italy and starts to be present in new foreign markets.
1980
A NEW WINE CULTURE
During the golden years of wine Garofoli is one of the protagonists. It is during these years that we see the birth of the first wine guides and the development of the national sommellerie to a level never seen before. The wines produced by Carlo and Gianfranco are among the most innovative and rewarded, making Garofoli a leader and forerunner of the entire production in the region.
1990
THE WINE WORLD BOOM
In the 90s the wine cultural movement of the 80s, becomes a worldwide spread fashion. The new wines envisioned and created during the 80s become in these years an uncontainable success both in Italy and around the world. Garofoli wines is the trending topic among the most important newspapers and all the guides in the sector. It is from this moment on that a Garofoli goblet can be enjoyed from Tokyo to Rio de Janeiro.
THE 2000s
THE NEW MILLENNIUM
Wine is no longer just a bottle, but it becomes an experience. Even if the location has never been changed, the historic Garofoli cellar is now redesigned and renovated to welcome many visitors from all over the world. In September 2005, the fifth generation of the Garofoli family join the company; Gianfranco’s children, Caterina and Gianluca and Carlo’s daughter, Beatrice.
TODAY
The world today is constantly changing as it was yesterday. Today, Garofoli, led by Gianluca and Caterina, sustained by their uncle Carlo and their father Gianfranco, work on tomorrow’s new wines, driven by a spirit of innovation, attention to the environment without neglecting their strong link to tradition.
